New York: The Sixth Annual Mubri Meeting took place virtually from September 2nd to 4th, which brought together members from different countries, attending conferences with a wide range of topics on business, social responsibility, sustainability and sales strategies. Important names in the international sector shared new insights and updates on the industry after a challenging 2020 and first half of 2021. Parallel to webinars, the Association presents some brands to the world through its virtual exhibition that will reach consumers in the Americas, Asia and Europe.
Taking advantage of the upturn in the sector that has been showing optimistic numbers in this second half, many brands present at the virtual exhibition hope to reach new markets and consumers who had slowed down their purchases but now they show more energy to shop for Christmas season. This year, the Association purposely anticipated its event, already observing this change in the mood of the consumer who is “hungry” for new purchases. As the exhibition is available until October, it is believed that it will reach a good number of consumers who will have time to know and choose their favorite brands and pieces.
Another high point of the Meeting raised by many visitors was the quality of the speakers this year, names such as Brandee Dallow, Elle Hill, Andres Castellanos and Cristina Villegas were present and impacted positively the audience, many highlighted the theme of sustainability and conscientious purchasing, like Dallow who inaugurated the Conferences leaving the message “what world we want to leave for future generations?”. Andres Castellanos explained the process of getting the Fairmined certificate and how it impacts the process from its exploration until it reaches the consumer’s hands. The most watched webinar was Elle Hill who with her unique style and dynamism shared strategy and digital marketing tips. The speakers Ricardo Domingo and Rocío Bilbao were also present during the three days and shared the construction of the TANE brand, which was recently awarded at the JCK Las Vegas Fair, Laura Palazzi and Cristina Villegas were also present as speakers, with Cristina being responsible for closing the cycle of Conferences, moving everyone about the history of MoyoGems, an ethical gemstone program with female artisanal gem miners in Tanzania.
President Ali Pastorini was more skeptical about the number of visitors in this edition because many countries are already returning to their normality, but she was surprised by the numbers. ” I really imagined that we would have half of last year’s visitors as many people, including myself, are already traveling and doing business in person. So I was very surprised to see the amount of people watching and participating this year, we had visitors from Malaysia to Los Angeles, USA”, said Pastorini.
Mubri continues to follow firm steps in its journey to become one of the strongest international associations made up of women and men. During and after the conferences, the search for jewelers wanting to associate with Mubri increased dramatically, and visits to the Association’s Instagram Stories beat record views, “Mubri staff works hard and is concerned with quality in every detail, so it is natural to seek success with each event held but I confess that it is very gratifying to see this in numbers. This brings a great responsibility that more and more people will hope for something better, but it also brings the feeling that we are improving our sector”, completes Ali Pastorini.
