VOD Becomes Strategic Hub for Global Jewellery

Dubai: April 14 – 17, 2016, saw the second edition of the international gold and jewellery trade show, organized by DV Global Link, a joint venture between Fiera di Vicenza and the Dubai World Trade Centre.

The second edition of VICENZAORO Dubai has confirmed the event’s role as a new strategic platform for global jewellery. Organized in Dubai between 14 – 17 April 2016, by DV Global Link, a joint venture between Fiera di Vicenza and the Dubai World Trade Centre (DWTC), VOD has been a strategic platform enabling key players in the jewellery trade the opportunity to enter new markets where there is a strong interest in high-end jewellery, and to make new business contacts within a high quality format that facilitates the sharing of information, and also showcases detailed studies of new industry trends.

This success is due to the geographical position of Dubai, one of the major world capitals when it comes to luxury goods, with a deep-rooted tradition in gold and jewellery trading, and also the gateway to strategic areas for the industry (Middle East, Africa, India, the CSI countries, Central and Southern Asia). The qualified network of expertise and the business and corporate relationships developed by the organizers has also contributed to the success of the format.

The second edition of VOD has involved 21 partners and key dealers from the Dubai Jewellery Community, whose status within the industry has made it possible to attract numerous international operators and also capitalise on the support of influential and respected brands. The show also had the support of important strategic partners, such as the Dubai Multi Commodity Center (DMCC), Dubai Gold & Jewellery Group (DGJG), L’Azurde, and the Gem Jewellery Export Promotion Council (GJEPC) from India.

The trade fair itself was preceded by a vast marketing operation to prepare for this year’s edition, with a promotional road show travelling to 35 cities in 21 different countries, including the United Arab Emirates, Kingdom of Saudi Arabia, Pakistan, Bangladesh, Sri Lanka, Malaysia, and Indonesia, plus a series of established and emerging economies in Central Africa, such as Nigeria, Botswana, Angola, and Ghana.

VICENZAORO Dubai has further cemented its reputation and continues establish the show as a point of reference for all businesses in the jewellery industry that are planning to be present in a geopolitical area with such high growth potential.

VOD 2016, which concluded yesterday, 17 April, recorded 10,142 visits of international operators, buyers and visitors, from 107 countries and four strategic markets: Middle East, Eurasia, North and East Africa, and Central and Southern Asia. These figures demonstrate the global strength of the event as well as the increased opportunity for Dubai to act as a dymanic hub for the business communities in the jewellery and international luxury goods trade.

More than 400 brands presented their latest exclusive collections, divided across four easily identifiable communities, which made the event even more efficient and easy to navigate: Global Brands, Fine Jewellery & National Pavilions, Gemstones & Diamonds, Packaging & Supply. There was a particularly rich presence of businesses to represent the very best of Made in Italy, thanks to effective collaboration with the Italian Ministry for Economic Development (MISE – Ministero Italiano dello Sviluppo Economico) – which, through the Italian Trade Agency (ICE), organized the coordinated presence of the Italian pavilion.

The countries with the largest number of businesses participants were: Italy, India, United Arab Emirates, Turkey, Hong Kong, Belgium, KSA, Greece, Thailand, USA, Spain, China, United Kingdom, Germany, Switzerland, France, Japan, Singapore, Taiwan, South Korea, Lebanon, Jordan. VICENZAORO Dubai boasts an innovative B2B format that is unique within the region.

The show was inaugurated by Director General of the Government of Dubai Media Office, Her Excellency Mona Al Marriin the presence of His Excellency Mr. Helal Al Marri, Director General of Tourism & Commerce Marketing and Director General of Dubai World Trade Centre Authority

The opening was also attended by His Excellency Mr. T.P. Seetharam, Indian Ambassador, His Excellency, Mr. Liborio Stellino, The Ambassador of Italy to the UAE, Mr Ahmed Al Khaja, Senior Vice President Venues, Dubai World Trade Centre, Mr. Tawhid Abdullah, Chairman of Dubai Gold and Jewellery Group, Mr. Mansoor Al Thani, Chairman of Dv Global Link, Ms Trixie Loh Mirmand, Senior Vice President Dubai World Trade Centre, Mr. Giampaolo Bruno, Italian Trade Commissioner, Mr Matteo Marzotto, President of Fiera di Vicenza, Mr Corrado Facco, Managing Director of Fiera di Vicenza, Vice-Chairman of DV Global Link and Managing Director of Fiera di Vicenza, as well as Emanuele Guido GM of DV Global Link as well as other VIPs and notable figures.

Mr Corrado Facco, Managing Director of Fiera di Vicenza and Vice Chairman of DV Global Link commented: “The VICENZAORO Dubai project has found, in this pioneering city, that the expertise brought into play by DV Global Link and the precious collaboration of all local and international partners, the ideal opportunity in which to nurture and grow the show and offer the international industry the result of a new and strategic gateway for the world jewellery trade. We are very pleased with the results of this second edition, above all because at a time when there are such fluctuations on the global market, the show has allowed us to connect some of the industry’s most prestigious players to buyers from areas with high potential, whose businesses do not have the chance to meet up with at other world jewellery trade shows. This ability to set up business relations and to provide and share top-quality content, has confirmed VICENZAORO DUBAI’s position as a new platform of excellence, able to open new business paths for Made in Italy”.

Fiera di Vicenza’s President, Matteo Marzotto commented: “VICENZAORO Dubai 2016 has confirmed the great potential and effectiveness of this new business hub dedicated to world jewellery, thanks to the network of unique relations and know how that Fiera di Vicenza and the Dubai World Trade Centre have put in place, together with other expert partners. VOD has been set up at one of the major crossroads of world luxury, with the aim of creating a bridge between the manufacturers of top-ranking, value-added jewels and the new international demand for high-end jewellery. This in particular is an opportunity for Italian jewellery, which continues to excel, thanks to its blend of aesthetic quality, creativity and craftsmanship. In Dubai, Made in Italy did not just present its extraordinary collections to expert international buyers, it also showcased its expertise in creating a system to enhance the industry at global levels, thanks to the support of the Ministry for Economic Development and The Italian Trade Agency, ICE, as well as highlighted by the visit from the Ambassador of Italy to the UAE, His Excellency, Mr. Liborio Stellino”.

VOD 2016 made it possible to present the latest industry trends in Dubai, thanks to TRENDVISION Jewellery + Forecasting, the Fiera di Vicenza Think Tank for trends in the jewellery industry, consumer attitudes and trends in the international luxury market. Inside the Trend Area four showcases represented the Mega Trends 2017 and respective consumer profiles: Sophisticore, I-History, Geo-Luxury and Digital Hypnosis. TRENDVISION Jewellery + Forecasting organised two seminars,”Product directions for 2016-2017″ and “Consumer profile updates 2016-17 preview”.

The event has also been a stage for an exclusive collection of work by independent designers from Saudi Arabia (in cooperation with L’Azurde and Collection Magazine), China and the United Arab Emirates, who for the first time presented their creations to professional buyers at a jewellery trade show.

Another important initiative was the presentation of the VOD Jewellery Celebration Award, on the occasion of the opening. These awards prized the industry’s key players in the region, reference points at international level. An initiative to celebrate the brands and the personalities whose commitment and hard work have contributed to making the UAE leaders in the diamond, gem and gold industry, and help define the image of Dubai as capital of gold and jewellery, as well as “City of Gold”. The awards went to: Tawhid Abdullah, President of DGJG, Ahmed Bin Sulayem, Executive President of the Dubai Multi Commodities Centre, Amit Dhamani, CEO of Dhamani, Shamlal Ahmad MP, CEO – International Operations of the Malabar Group, Siroya Chandra Prakash, Vice President of the Dubai Gold and Jewellery Group, Vinmalidas Dhakan, Founder of National Jeweller, and Harshad Mehta, Founder of 7Cs Group / Rosy Blue Dubai.

The Opening also saw a catwalk show of jewellery spotlighting the businesses in the Global Brands community, brands that have been recognised and appreciated at international level due to their experience in setting trends and creating high fashion.