Singapore: Luvenus Jewellery Pte Ltd., a diamond and gold jewellery retailer has become Singapore’s first retail jeweller to join the WDM Authorised Diamond Dealer (ADD) programme, the World Diamond Mark Foundation announced in a statement last week.

Describing the Singapore jewellery market as a micro-cosmos with a unique consumer profile of people from all over the world – locals, expats and countless tourists, who are well informed, critical and demanding, Parthiban Murugaiyan, Managing Director of Luvenus Jewellery Pte Ltd. said, “By joining the WDM ADD programme and by displaying the WDM ADD seal in four of our retail shops, we enhance consumer confidence in our diamonds and diamond jewellery products and offer yet another impetus for better service and higher sales of diamonds and diamond jewellery to our target audiences!”

Alex Popov, Chairman, WDMF said, “Singapore is a unique crossroads and a true nerve centre for business on our globe and the accreditation of Luvenus Jewellery is a milestone event.”

Suresh Hathiramani, a multiple, former president of the Diamond Exchange of Singapore (DES) and a Founding Board Member of the World Diamond Mark Foundation, said: “DES President Reuben Khafi and the board are very pleased to welcome Luvenus Jewellery to the WDM ADD programme. We look forward to show that by being part of the WDM, retail jewellers can tap into the vertically integrated network of WFDB-affiliated diamond bourses. With the DES right on location, we hope to set a ‘brilliant’ example!”