Mumbai: Ms. Vaishali Banerjee, Country Manager, Platinum Guild India (PGI) has accepted our invite to pen an article for gems2jewellery.com about the performance and outlook of platinum in India.

She says, “The market has grown 10 times in the last six years and platinum continues to remain an important part of the retailers and manufacturers business development strategy. Platinum Day of Love continues to be the largest segment with Platinum Love Bands accounting for 61% of the product sales. Men’s segment a comparatively newer category stands at 21%. (Read more here)