Mumbai: Precious platinum is the preferred choice for the modern woman of today; a perfect ode to each role she dons with excellence, platinum’s inherent qualities and elegant designs define her sense of style and personality.

International Women’s Day marks the spirit of womanhood and India’s finest boxing champion, the magnificent Mary Kom, says, “Platinum speaks to every woman, the eternal precious metal in itself personifies elegance. Every woman’s passion for platinum as a jewellery choice is because it spells grace and is unique making it exclusive. I am not so much into jewellery, but the platinum designs are simple and so wearable that it blends well with my personality.”

Less is more is in rather than shouting out for attention. Precious platinum is known for its white luminous look and eternal qualities. It is the preferred choice of modern women for it speaks to her heart and she chooses it for its inherent qualities, unique and classy and elegant designs. The range includes a wide variety of designs in bangles, bracelets, rings, earrings, chain and pendants, necklaces.

In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.