Mumbai: In these constantly changing times, if there is one thing that remained constant for couples it is the love that they share. They managed to be each other’s source of strength and comfort. If anything, the unpredictability of circumstances made them realize what truly matters making their love stronger. Filling them with the renewed desire to take the next step towards committing to each other. Paying an ode to this fighting spirit, Platinum Days Of Love urges them to mark this rare love of theirs, on the occasion of their decision to commit, their engagement with its campaign #CommitToLove.
Getting engaged in the midst of a pandemic has set a whole new bunch of codes in motion. Where the strength of emotions between the couple, the conviction in what they feel, the meaning & memorability of the occasion matters so much more than any of the frills around. An engagement is one of the first milestones of certainty in a couple’s togetherness and while the pandemic has forced couples to re-evaluate how they conduct this occasion; the truth is that this enforced intimacy has made engagements that much more honest and meaningful. Nothing can perhaps be a bigger test of relationships than this time and that is a truth they are well aware of. They will truly have to live life by a rare set of values and actions, putting that before many larger than life, frivolous romantic gestures.
The campaign will be extensively amplified on social media and digital mediums from April 10, 2021, to May 10, 2021. As part of this digital amplification, Platinum Days of Love will also run the #CommitToLove project, a unique initiative encouraging couples to take those intimate vows when they get engaged. The vows they plan to live their future by. Through it, turning commitment vows into a new engagement ritual!
The engagement collection by Platinum Days Of Love is inspired by the stories of couples whose relationships are based on qualities like equality, friendship, respect and appreciation. In times like these, they manage to lift and build each other up! It’s only befitting then that a love like that is marked by platinum, a metal that is truly rare – in fact 30 times more rare than gold. This metal remains unchanged through time & circumstance, never losing its natural white lustre or form just like the love these couples share. What’s more, is that the higher density of this metal makes it the ideal hold for precious stones – holding diamonds securely in place. It’s no wonder then that when it comes to engagement bands nothing marks a love that’s rare like platinum does.
The design narrative of this collection, features on-trend geometric forms, intricate patterns, sleek lines and hints of precious stones. The collection is available across 1200+ leading jewellery stores in India.
