New York: Platinum Guild International USA (PGI USA) appointed Meg Deedy as its director of marketing to oversee digital media, social media and public relations strategies and programs.

Deedy most recently led the social media practice for TD Ameritrade at Havas Worldwide and has more than 10 years of experience in the U.S. and abroad with leading agencies TracyLocke, MRM/McCann New York and MRM/McCann Singapore.

She has crafted and led both integrated and strictly social (paid, owned, earned) campaigns across a diverse range of vertical markets including financial services, automotive, consumer packaged goods, beverage and retail.

PGI USA’s president, Jenny Luker, said, “We are thrilled to welcome Meg to the team and value the experience and expertise that she brings with her. Meg will be a driving force in implementing new and impactful initiatives for PGI and we look forward to a bright future for platinum.”

Deedy said, “I am so excited and humbled to be part of the PGI team and drive platinum forward with our partners and for our audience. Every day, digital and social networks are advancing to better connect consumers with each other, brands and retailers. These innovative platforms provide the perfect opportunity for platinum to expand the conversation and connect the right message to the right audience at the right time.”