IIJS Adopts Big Changes to Achieve 25% Growth

Mumbai: India’s Gem & Jewellery Export Promotion Council (GJEPC) has introduced over-hauling changes in the up-coming India International Jewellery Show (IIJS) to achieve about 25% growth in one of the Asia’s largest B2B trade shows.

IIJS has been experiencing acute space constraint since last many years, as a result of which at least 400 aspiring exhibitors are being left out in waiting list every year. So the National Exhibition Sub Committee of the GJEPC has introduced drastic changes in the show’s lay-out plan to accommodate at least 175 new companies with 200 more booths this year to achieve a growth of 25%. This year the show which is scheduled at its regular venue of the Bombay Convention Centre, Mumbai between 6th & 10th August, 2015, has expanded to 1100+ exhibitors and 2000+ booths.

Mr. Nirav Bhansali, Convener of the Sub Committee said, “One of the important features of the IIJS 2015 is a substantial 25% growth in exhibitors and 11% increase in booths. Keeping in mind the premier stature of the show, we are working towards getting leading national and international buyers. Moreover, the show hours have been extended by one hour in the evening this year which in return is expected to increase the flow of visitors by 10%.”

The IIJS has introduced for the first time this year a separate section committed to Synthetics & Simulants which includes man-made or lab grown diamonds (CVD, HPHT and others) and synthetic color gem materials. Also, included are loose man-made gem-materials like Cubic Zirconia (CZ), Moissanite and other such Simulants. GJEPC has stressed that these items cannot be displayed in other sections of the show.

At the same time, a separate section has also been created for Laboratories & Education, while the International Loose Stones and Allied sections have been relocated and the space freed has been merged with the nearby sections.

The Sub Committee has maintained the original floor plan by making temporary modifications in the halls. Open spaces within the premises are being converted in temporary halls. These changes have been made to keep the exhibition floor product centric, ease of navigation and improve services & facilities. This year, the exhibitors have been given liberty to give away partial space and in exchange, keep their current location.

The organizers have tried to improve inter-connectivity between walls and easy navigation. A new walkway has also been created at the rear side of the walls. Apart from this, a new entrance has been erected to ensure that the entry inside the halls is accessible from the Open Bay area.

A large multi-cuisine cafeteria has also been fabricated next to the halls to cater to the requirements of exhibitors and visitors. The Elite Club including large & medium retailers would undergo drastic changes and would now comprise of top buyers from tier I, II & III centers on pan India basis. Besides, an attractive hospitality package including 2 nights Stay will be offered to select 500 International buyers from different global markets.