Mumbai: OM Jewellers strengthened its partnership with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at its store in Mulund (W).

Celebrating the launch, Bollywood actress Prachi Desai unveiled OM Jewellers’ exclusive collection crafted with beautiful Forevermark diamonds. Wearing stunning Forevermark jewellery she said, “Diamonds are every girl’s best friend and when that friendship is strengthened with the promise of Forevermark, what more can a girl ask for! Forevermark diamonds are the most beautiful, rare and responsibly sourced diamonds in the world.  It is truly an honour to partake in this celebration as OM Jewellers and Forevermark join hands and showcase such a wide variety of gorgeous diamond jewellery.”

Highlighting the partnership, Bhavin Jakhia, CEO, OM Jewellers said, “We have been associated with Forevermark for over 5 years now with our store in Borivali (W). Launching the brand at our store in Mulund was a natural extension for us. Forevermark has the most stringent process of selection, offering only the best quality of diamonds to its partners. Each Forevermark diamond that is a part of this collection is a testament of trust that the brand resonates. We are delighted to strengthen our partnership with Forevermark, who are the diamond experts with the heritage of De Beers.”

Speaking on the occasion, Mr Sachin Jain, President, Forevermark, said, “OM Jewellers have been our trusted partners and we are proud to further strengthen our association with them with the launch of this store in Mulund. OM Jewellers’ exquisite design and craftsmanship enhances the beauty of Forevermark diamonds and we look forward to continuing our long-standing relationship with them. Forevermark only partners with authorised retailers such as OM Jewellers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity.”