NDC Partners with Jewellery Brands in China

Mumbai: The Natural Diamond Council (NDC) recently announced a strategic partnership with two prominent leaders in China: DR Diamond Ring (Darry Ring), the world’s leading engagement ring brand(*), and LIU GUI FU JEWELRY, a renowned Chinese jewellery brand. Together, they will produce a range of digital content, online and offline communication projects. In addition, they will also leverage their educational capability to empower the industry, while showcasing the intrinsic values of natural diamonds to a global audience. Through these collaborations, the NDC, Darry Ring and LIU GUI FU JEWELRY aim to amplify the core message of the sustainable growth of the industry and advocate the “Natural Diamond Dream.”

As a world-leading industry body, the NDC has consistently upheld its mission of “advancing the integrity of the modern natural diamond industry, and inspiring, educating and protecting the consumer.” Its primary focus revolves around empowering various industry partners for robust growth, showcasing the irresistible values of natural diamonds to global consumers and encouraging individuals to pursue an enhanced quality of life. Since 2021, NDC has established strategic partnerships with top retail brands from around the world including Malabar Gold and Diamonds and Chow Tai Fook and regional leaders like Jawhara Jewellery and La Marquise Jewellery in UAE, Z Bird in China and Jared division of Signet Jewelers, Razny Jewelers and Day’s Jewelers in USA. These collaborations have successfully widened the scope of communication and coverage promoting the intrinsic values of natural diamonds. The cooperative efforts between NDC and all of its official strategic partners are geared towards bolstering consumer confidence and desire for natural diamonds, while also propelling industry development.

The world’s leading engagement ring brand Darry Ring, steadfastly adheres to its brand ethos of “loving one person for a lifetime.” Teaming up with internationally acclaimed jewellery designers, they design and craft exquisite, rare natural diamond jewellery pieces with a global perspective. They inspire individuals to courageously pursue true love and romantically portray the precious value and dazzling brilliance of natural diamonds.