Panama: Mujeres Brillantes Association launched today their website www.mubri.com, their Youtube Channel called Mujeres Brillantes has been active since December 2016. The Channel has videos discussing a variety of subjects related to the industry where most women’s jewellers have an opportunity not only to promote their jewellery lines and share their history but also discuss relevant subjects on ways of changing the industry’s way of doing business in Latin America with the world and vice versa.
The goal of the Channel is to bridge between Latin women and the industry besides exchange new techniques and important business information from every guest. “Our intention is not to impose an opinion but to share the experience and knowledge of businesswomen from Latin America who travel around world attending International Meetings and Jewellery Shows, have employees, deal with taxes and laws on daily basis, etc.,” said Ali Pastorini, President of Mujeres Brillantes.
The Channel also is a way to approach to the Millennials, potential customers that the industry is facing the challenge of make them the new customers of jewellery and diamonds sector, the languages used in the videos are Spanish, Portuguese and English to reach a good number of viewers. Soon men will be in the videos to give their view and perspective about the current situation in the industry and the importance of include more women in the international companies/organizations.” We are a group of inclusion and not exclusion, the Channel as the website comes to get the opinion from everyone “, complete Ms. Pastorini.