Las Vegas: Italian Exhibition Group confirms the winning International format VICENZAORO Italian Passion. Made with Love by renewing its participation in JCK Las Vegas – open from 5 to 8 June 2017 at the Mandalay Bay Resort & Casino – with over 100 top brands showcasing Italian excellence in jewellery.
The event, born out of a longstanding cooperation with JCK for over ten years now, has the primary objective of representing the quality, craftsmanship, creativity and values of Italian jewellers and goldsmiths. VICENZAORO, the prestigious international event showcasing the excellence of goldsmiths and jewellers organized by Italian Exhibition Group S.p.A. (IEG) – the trade fair company created from the merger of Rimini Fiera and Fiera di Vicenza – has confirmed its leadership in promoting the internationalization of the Made-in-Italy Jewellery sectorby also participating in this event.
By taking part in JCK Las Vegas – the leading event in North America and amongst the most important in the industry at the international level – IEG will be making its know-how andexpertise available to Italian companies in the sector, thereby fostering their entry into the main export market for the world of luxury goods. The event will therefore be a unique opportunity for the Italian jewellery and luxury industry, the United States being one of the main destinations for Italian jewellery exports, which in 2016 had a growth of 6.6% compared to 2015 (Sources: ISTAT, Italian national statistics institute).
At JCK, the Italian companies will have the opportunity to present their DNA consisting of innovation, creativity, design and craftsmanship to an audience of over 23,000 industry operators from over 40 countries.
The Italian pavilion – strategically positioned on the main floor of the event (Shoreline 2) – will be showcasing the brands with a sophisticated exposition using a coordinated image and a strong visual impact, consistent with the Italian style and refinement.
Internationally famous high jewellery and goldsmith brands will be representing Italian craftsmanship at JCK Las Vegas, including: Biancaspina, Chrisos, Fani Gioielli, Falcinelli, Giorgio Visconti, Hasbani, Karizia, Leo Pizzo, Misis, Novecentonovantanove, Richline and Unoaerre. To complete the list of Italian companies, there will also be well-known companies in the packaging sector.
Contemporary jewels will not be the only protagonists of the space dedicated to VICENZAORO Italian Passion. Made with Love: the trends will be enhanced throughout the event, thanks to the independent global forecasting Observatory of jewels and luxury goods, TRENDVISION Jewellery + Forecasting and the new TREND BOOK 2018+, the benchmark publication for the world of goldsmiths and jewellers. Moreover, in this edition, TRENDVISION Jewellery + Forecasting will be organizing Buying trails, workshops for buyers in order to support them and guide them in their purchases in the business districts of interest. An intense promotional activity on digital channels has also been planned to foster the relationship and presence of international buyers at the event.
