Israel Pavilion one of the Largest at Sep. HK Fair

idi-logoRamat Gan:  The Israeli Diamond Industry will once again be one of the largest national exhibitors at the September Hong Kong Jewellery & Gem Fair this year. The Israel Diamond Pavilion, organized by the Israel Diamond Institute Group of Companies (IDI), will feature 84 companies and will extend over more than 1150 square meters. There will also be about 15 additional Israeli companies exhibiting at different locations throughout the show.

The Israel Diamond Pavilion will be located in Hall 7&9 of the Asia World Expo. The IDI Lounge at the heart of the pavilion will offer four Find Your Diamond terminals and will serve refreshments throughout the day.

Find Your Diamond, the trade show search platform innovated by IDI, has been expanded to include a Chinese version in addition to an English one. Buyers are able to access the system on their smartphones, as well as at dedicated terminals. The Find Your Diamond system enables buyers to search a computerized database of all goods offered by Israeli exhibitors at the show.

Coinciding with the September show are the annual JNA Awards honoring excellence and achievement in the Asian jewelry industry. IDI has supported these awards since their inception and will again be an Honoured Partner of the JNA Awards, which will be presented at a ceremony and gala dinner at the InterContinental Hotel in Hong Kong on September 14th.

The September Hong Kong Show is one of the most important shows for the Israeli Diamond Industry. Asian markets are key to Israel’s marketing strategy, with sales to Asia representing over 30% of Israel’s total polished diamond exports. Israel’s net polished diamond exports to Hong Kong reached $1.4 billion in 2015.

IDI Chairman Shmuel Schnitzer said that he was cautiously optimistic about the show. “I am pleased that the Israeli industry will have a strong presence at the show. I am hopeful about the outcome of the show despite the challenging conditions the entire industry is facing. We believe in Asian markets and we are there for the long haul,” he said.

IDI Managing Director Eli Avidar said “Hong Kong is a very important part of our marketing strategy and we participate in four shows during the year. The September show is always the most important since it sets the tone for the upcoming holiday season. This show attracts buyers from all over Asia – Hong Kong, China, India, Singapore and even the U.S. and Australia. As usual our exhibitors will work hard at the show and I believe they will be rewarded.”