Mumbai: On December 10, www.gematlas.com – B2B portal for the gems and jewellery industry, held a Webinar – ‘Enabling Indian Jewellery Entrepreneurs to Sell Globally on eBay’, which was presented by Deepak Tulsian – Head of the jewellery category, eBay India.

eBay is one of the largest online marketplaces globally. Gems and jewellery manufacturers, traders and exporters have seen their businesses grow exponentially through this channel, which offers a ready ecosystem for selling online.

In the webinar, Mr. Tulsian shed light on why it is imperative for jewellery retailers to sell online today, how they can go about doing so on eBay as well as the opportunities that are available both in the global as well as the domestic marketplace.

Among the other impressive statistics Mr. Tulsian had to share during the webinar, he said that an Indian jeweller exports a piece of jewellery online with eBay every 7 seconds, and a piece of jewellery is sold locally in India, every 4 minutes, through the platform.

Mr. Tulsian exalted the virtues of selling online on eBay, saying doing so opens up one’s business to new customers in new geographies as eBay offers access to 39 markets, investment costs are low and one can start selling from day ‘1’. He also said that one of eBay’s unique offerings is that it allows sellers direct interaction with customers.

Additionally, the portal offers many benefits like payment and logistics support at good prices. Payment is in fact released by customers before the product is even shipped, as Mr. Tulsian enlightened the participants of the webinar. Through the “Terapeak” tool, sellers can access valuable analytics to identify the hot selling items, demand trends, and other selling opportunities on eBay.

The key takeaways from the webinar were: 1) Online retailing is growing fast and is no longer an “option”; 2) Better pricing and range are key online shopping drivers; 3) An online marketplace is the easiest and most cost-effective way to go online; and 4) Cost of acquisition is the biggest challenge in selling through one’s own website.

The full webinar recording can be viewed at https://youtu.be/xmWYv5W4fKs