Ramat Gan: As the Cyber Monday approached, the Israeli Diamond Industry (IDI) once again offered consumers very attractive deals on loose diamonds and diamond jewelry on its popular e-commerce platform, which went live yesterday. Developed by the Israel Diamond Institute Group of Companies (IDI), the dedicated website Israel Diamond Deals is offering fancy color and white diamonds, as well as diamond jewelry from some of Israel’s leading companies at discounts of up to 50%. Since IDI is providing the sales platform at no cost to sellers, consumers can enjoy greater discounts than can be expected elsewhere.
Israel Diamond Deals enjoyed unprecedented success when it was first launched last year on Cyber Monday. Giving consumers direct access to one of the world’s leading diamond centers, the site is again offering hand-picked diamonds and diamond jewelry in the following categories: polished white and natural fancy color stones, engagement rings, right hand rings, pendants, earrings and bracelets. Discounts on the items range from 6% to 50% and list prices start at $700 and go up to over $450,000.
The most expensive item is a 6.82 carat fancy vivid yellow radiant diamond of VS2 clarity with a GIA report, selling for $366,000 after a 20% discount. A 0.63 carat fancy intense yellow radiant diamond of VS1 clarity with a GIA report sells for $1260, after a 50% discount. A black diamond and pearl bracelet listing at $700 is being offered at $560. The least expensive item is a 7 diamond engagement ring set in gold for $500.
The Cyber Monday Israel Diamond Deals sales platform will be live from November 23 – December 4. It will be supported by an intensive marketing campaign in English, Hebrew, Chinese and Russian through the internet, social media, email, press releases and banners.
The Israeli Diamond Industry, while still largely B2B, has expanded in recent years into retail sales, with many companies offering loose stones and jewelry online on their own websites or through other sales platforms. Each of the Israeli companies featured on the site is experienced at fulfilling B2C sales, either through their own sites or through eBay or Etsy. IDI has provided active support and training to enable more Israeli diamond companies to sell online to businesses and consumers.
IDI Managing Director Eli Avidar said, “Israeli companies are interested in expanding their reach into consumer markets, especially via digital marketing channels. IDI’s role is to provide them with the tools to take advantage of these technologies, easily and inexpensively.”
Avidar added that IDI’s digital department has empowered the Israeli Diamond Industry with a variety of technological tools. “IDI has created innovative apps and proprietary software, such as “Find Your Diamond,” runs multi-language portal sites and social media channels, and holds ongoing seminars on digital advances. We are committed to making the fullest possible use of technology in marketing Israeli diamonds,” he said.
