Mumbai: Akshaya Tritiya is considered to be an auspicious day as per Hindu religion which falls on 21st of April this year. The word “Akshaya” means never diminishing in Sanskrit and the occasion is celebrated with white payasam, jasmine flowers; kolam and even white utensils are used for the puja. The special day is considered to be highly auspicious as it marks the beginning of a new year and it is believed that anything special purchased on this day brings success and good fortune.

The colour ‘white’ is considered auspicious and is of special significance as it symbolizes purity. Platinum jewellery is considered propitious for this auspicious occasion, as it reflects the quality of purity; everlasting platinum from the time it is mined till set in jewellery and perpetually after, retains its white colour and does not fade or tarnish with time.

The platinum jewellery range for this festive season includes elegantly crafted chain and pendants and earrings and a charismatic range of bracelets and chains for men. And there is also a range of divine deity pendants in its elegant platinum avatar for those who would like sacred symbols.

Price: Platinum Jewellery starts at the range of Rs. 10000 – Rs. 12000 onwards, depending on the size, weight of the metal, number and quality of diamonds used the cost would vary.

In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.