Mumbai: CaratLane, India’s omni-channel jeweller is going strong in the Delhi/NCR region with its 7th store inaugurated at Shipra Mall, in Ghaziabad. For a brand that’s on a mission to democratize access to jewellery, this store launch, the 7th in Delhi/NCR region and 17th in the country, is another step forward in expanding its retail footprint and making its jewellery more accessible.

Situated at one of the largest shopping destinations in the region, this outpost of CaratLane – a Tanishq partnership, is designed to usher in a uniquely smart jewellery buying experience. “We are extremely proud to launch our first store in Ghaziabad. Like all our other stores, here we’ve created a whole new world of precious jewellery – beautifully urbane and edgy designs with a playful, unhindered access. Spread across 500 sq.ft., the store also houses a solitaire corner and the virtual try-on ‘magic mirror’ for those ‘just looking’ moments. Our store here is a testament to our commitment to make modern, affordable jewellery increasingly accessible.” Mithun Sacheti, Founder & CEO CaratLane said, while speaking about the launch.

“We believe that jewellery should be for everyone and not for a select few. Through our StreamLane™ system, we eliminate inefficiencies from the supply chain resulting in savings of up to 20% over traditional retailers that we pass on to our customers” Mr. Sacheti further added.