Mumbai: ​CaratLane, India’s leading omni-channel jeweller has opened its 1st store in Mumbai, at High Street Phoenix, Lower Parel. For a brand that’s on a mission to democratize access to jewellery, this store launch, the 15th in the country, is another step forward in expanding its retail footprint and making its jewellery more accessible.

Situated at one of the most popular shopping hubs of the country, this outpost of CaratLane – a Tanishq partnership, is designed to usher in a uniquely smart jewellery buying experience. “We are extremely proud to launch our first store in Mumbai which exudes an unrivalled aura. Along with warm and cosy interiors for this store, we’ve created swanky jewellery box displays to encourage “browsing”, and providing the perfect setting for a truly memorable jewellery buying experience.

Spread across 450 sq.ft., the store also houses a Solitaire Corner and the virtual try-on ‘magic mirror’ for those ‘just looking’ moments. “Our store here is a testament to our commitment to make modern, affordable jewellery increasingly accessible.” Mithun Sacheti, Founder & CEO, CaratLane said, while speaking about the launch. “We believe that jewellery should be for everyone and not for a select few. Through our StreamLane™ system, we eliminate inefficiencies from the supply chain resulting in savings of up to 25% over traditional retailers that we pass on to our customers” Mr. Sacheti further added.