Mumbai: KSS Limited, a brand synonymous with quality and consumer satisfaction, opened its first co-branded Cherishgold and BJewelz store in Mumbai yesterday. The store at Goregaon is the first-of-its-kind retail and online co-branded store by KSS Limited in India. Birla Jewels Ltd, a wholly owned subsidiary of KSS Limited that is listed on BSE and NSE is all set to revive the jewellery buying experience in the country, with its unique offline and online store format.

Offering a vast and versatile collection of modern, contemporary as well as conventional jewellery at affordable prices, Cherishgold – BJewelz co-branded stores are an initiative to club the infinite offerings of an online jewellery mall, and present the same to walk-in customers at a retail store and vice-a-versa, at just a click of a button. With a clear objective of expanding its reach to the larger set of masses in the retail market, and in metro and tier 2 cities, KSS Limited intends to open 500 such co-branded stores across the length and breadth of the country with 55-60 co-branded stores in Maharashtra and Gujarat in near future.

Commenting on the launch of Cherishgold – BJewelz co-branded store, Mr. Satish Panchariya, Group Chairman – KSS Ltd. said, “The launch of the first Cherishgold – Bjewelz store in Mumbai marks our presence in the organized retail gems and jewellery business in the region. With this first-of-its-kind store, in addition to meeting the requirements of our retail jewellery clientele, we expect to not only service the customers of our online brand Cherishgold.com from the local catchment but also present a huge bouquet of products through our online store for the local populace.”

Speaking on the launch Ms. Nikita Rattanshi, Director at Birla Jewels Ltd. added, “We are ecstatic with the launch of the first Cherishgold – BJewelz store in Mumbai today. It has opened a channel for us to present our offline and online customers with artistically crafted, trendy and a unique collection of jewellery designs in a state-of-art retail ambiance. With a core focus on making jewellery products available at affordable prices to the masses, we look forward to enhance the overall jewellery buying experience in the country while focusing on quality and designs.”