Mumbai: The 3rd edition of Platinum ‘Season of Love’ witnessed great success with the leading platinum retailers participating in the exclusive in-store festival. The ‘Season of love’ 2018 edition which took place from 16th May to 17th June 2018 registered a retail sales growth of 70% and offered a glorious experience to the customers, as they won exciting rewards on platinum purchases.
This year saw a tremendous increase in the number of footfalls as well as retailers taking part in this in-store festival. The number of retailer participation saw a whopping growth of 75% compared to last year. The retail partners promoted the campaign with enthusiasm through digital media, direct mailers, outdoor as well as organising exclusive previews for their consumers which led to the remarkable growth and success of the campaign.
The winners of Platinum ‘Season of Love’ 2018 consumer contest, were rewarded with exciting prizes on purchase of platinum jewellery during this period. Prizes ranged from romantic holidays and 5-star dinner experiences. The winner of the grand prize is entitled to win Platinum Evara jewellery worth ₹3 lakhs.
Platinum is the metal of choice for the young India. Today’s consumers look for meaning and emotional appeal in every piece they acquire. The rarity of the metal, the designs inspired by global trends and the distinct emotional positioning of platinum makes it the preferred choice of metal for the millennials. From Platinum Evara to Platinum Love Bands, the innovative and exemplary designs make it a versatile option for every occasion and lends a touch of sophistication to the wearer.
Speaking about the campaign Mr. Vijay Jain, CEO, Founder & Director, Orra, said “Season of love has been a very rewarding initiative. The campaign generates huge excitement at a consumer level and gets our store new walk-ins every single year”.
”We are happy with the sales of platinum jewellery at Joyalukkas. Especially during Season of Love, we have witnessed new sets of customers buying platinum jewellery. Apart from wedding bands, Platinum Evara and Men’s jewellery that come in unique designs have helped us drive growth this season” said Mr. Suresh VN, Manager Diamond Vision, Joyalukkas.
Purity Assurance Program:
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. Has appointed Trust Ever Assurance Services LLP to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity mark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.