The Diamond Producers Association (DPA) has been recently re launched as the Natural Diamond Council (NDC). The NDC will continue the DPA’s mandate to promote the desirability of natural diamonds and support the integrity of the diamond jewelry industry. CEO of the NDC Mr. David Kellie here talks to gems2jewellery.com about its plans and future strategy.

Responding to a question, Mr. Kellie said that primary reason for re-establishing and re launching the organization’s identity and brand is to be truly consumer-centric and clearly focused on representing natural diamonds: both the product and the industry. The new name states the singular focus and the word ‘Council’ better conveys the integrity, authority, stringent standards and the accountability of all the organizations that contribute to it. (Read the complete interview)