Zaheer and Sagarika Unveil New ‘Evara’ Collection

Ahmedabad:  The summer wedding season is here and if you wish to adorn yourself in jewellery that is inspired by global fashion trends to give you that fresh and modern- chic look, go no further than at AB jewels store in Ahmedabad!

The new Platinum Evara collection is contemporary. The designs that are fluid making striking pieces that promise to add a classy finishing touch to any outfit. Platinum Evara is your own style statement

Newlyweds, Zaheer Khan and Sagarika Ghatge recently unveiled this exquisite new collection of Platinum Evara and chose their top 3 must have pieces from the line. The beautiful couple were joined by Mr Manoj Soni, Director, AB Jewels and Ms. Vaishali Banerjee, Managing Director, India, Platinum Guild International at the launch.

At the launch, Sagarika was all smiles as she picked her favourite pieces from the new collection before her. “I made a point to have Platinum Evara as a part of my wedding trousseau. I feel platinum jewellery always adds distinctiveness to any outfit you wear. The designs are so international and absolutely unique that it’s actually hard to pick one. For instance, this braided necklace from the collection that sits like a choker I can decide to team it with a nice evening dress or even a plain simple saree!”

Platinum, with its understated elegance can enhance a simple outfit with the utmost grace. The new collection of Platinum Evara celebrates the global design trend of “MODERN FEMININE” for the bride and “BOLD MINIMALISM” for the groom. It explores fluidity through interlinks – specifically, interlinking various classic motifs to create the elegant and a contemporary collection which compliments the post wedding lifestyle of today’s bride. The men’s pieces from this collection is inspired by geometrical forms and patterns with a bold interplay of lines, structures and dual tones crafted for the discerning urban man.

“I love the look and feel of platinum. My personal favourite is the simple yet stylish chain. If paired with a nice linen shirt that I usually prefer to wear off the field it just adds that simple style and sophistication one needs. Whether you decide to wear a suit or an Indian outfit, it’s always effortless fashion with Platinum.” Said Zaheer Khan about his top platinum picks.

“We are delighted to have Zaheer & Sagarika at our store. We have seen a growing interest amongst our customers for platinum jewellery especially for its globally inspired designs. Today couples are looking for some trendier options that can be worn more often and have a universal appeal. The jewellery pieces chosen by Zaheer and Sagarika today mirror the changing preferences of our customers who desire exclusivity”.  Said, Manoj Soni, Director, A B Jewels.

“Platinum Evara jewellery is designed keeping in mind the fashion forward choices of the young India.  This generation seeks individuality and distinctiveness. This collection is an effort to offer our consumers an exquisite line that match global trend and practical relevance”. Said, Vaishali Banerjee, MD, Platinum Guild International.

The Platinum Evara range comprises of necklaces, earrings and bracelets for the bride, and chains and bracelets for the groom. It offers an opportunity for dual gifting for the modern bride and the groom from the parents, in-laws or from the elders in the family.

Purity Assurance Program:

In order, to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt.

Ltd. Has appointed Trust Ever Assurance Services LLP to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity mark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme