Xifu Gold Wedding Jewellery Design Competition

Hong Kong: Jewellery design talents worldwide are invited to join the inaugural Xifu International Gold Wedding Jewellery Design Competition, which offers a 1kg gold bar as grand prize. Organised by JNA & CJNA of UBM Asia, the World Gold Council and the People’s Government of Yantian District, Shenzhen, the competition opens for entries on 1 March 2017.

The biennial competition aims to usher in a new era in gold wedding jewellery by encouraging designers from around the world to reflect wedding traditions and customs through fresh and creative designs.

The theme of the Xifu International Gold Wedding Jewellery Design Competition 2017 is “Oneness,” alluding to the crossing of geographic and cultural boundaries to create newer and greater significance for gold wedding jewellery. All designs should reflect originality, creativity and craftsmanship; incorporate the elements of Chinese wedding customs; and embody the contestant’s viewpoint on marriage and “Oneness.”

In line with this year’s theme “Oneness,” contestants are asked to design a set of two or more jewellery pieces using gold of 18-karat or above especially tailored for new-generation newlyweds to express the joy and blessing of the bond of marriage.

The competition has two categories: Plain Gold and Gem-set Gold Jewellery. All budding and professional jewellery designers as well as students and graduates of all jewellery design disciplines can enter and compete in both categories. There is no fee to entering the competition.

Setting the bar as a creative forerunner, the competition offers unprecedented prizes worth over 1 million yuan in the form of gold bars, gold medals and gold certificates to put its vision into practice and cement its unique influence on the industry.

Each category will have prizes for first, second and third place and the remaining 17 contestants will receive a Finalist Prize. Only one overall winner will be awarded the “Xifu” Grand Prize.

Prizes of the Xifu International Gold Wedding Jewellery Design Competition 2017:

  • “Xifu” Grand Prize: Gold medal, gold certificate & 1kg of 999.9 pure gold bar
  • 1st Prize (1 winner): Gold medal, gold certificate & 500g of 999.9 pure gold bar
  • 2nd Prize (2 winners): Gold medal, gold certificate & 200g of 999.9 pure gold bar
  • 3rd Prize (3 winners): Gold medal, gold certificate & 100g of 999.9 pure gold bar
  • Finalist Prize (17 winners): Gold medal & gold certificate

Winners may also have once-in-a-lifetime opportunity to establish their profiles and brands through the business cooperation contract with the “Xifu” brand, which will lead to worldwide media coverage and promotions with “Xifu” official retailers, roadshows, an exhibition tour, and many more invaluable business opportunities.

The close collaboration between the Organisers, the supporting organisation, the Culture, Sports and Tourism Administration of Shenzhen Municipality, and the exclusive sponsor, Shenzhen Batar Investment Holding Group Limited, consolidates resources and creates the synergy needed to ensure that the competition operates at the international level.

The independent judging panel of this year’s competition comprises world-renowned designers and esteemed leaders from the jewellery and art industry. The judges will conduct two rounds of rigorous, transparent and fair assessment to select the best designs.

Interested participants can submit their entries, together with the completed application form, design sketches and design and material explanation, via mail or online at the competition’s website. Deadline for submissions will be midnight (Hong Kong time) of 31 May 2017. For more details, please visit: www.xifudesigncompetition.com.