Hong Kong: The World Diamond Mark Foundation (WDM) will hold a Keynote Talk in Las Vegas, at JCK LUXURY, on June 4th at Tradewinds C/D, Pool Level of Mandalay Bay, to launch Part of You™, its global diamond retailer promotion campaign and its brand-new B2C website www.passion.diamonds. The event is a must-attend talk for retail jewellers who wish to understand why diamond story telling is essential to diamond promotion and to sell diamonds and diamond jewellery more successfully.

The breakfast talk will be conducted by Krisztina Kalman-Schueler, WDM Programme Director and Ya’akov Almor, WDM Communication Director and Editor in Chief of the World Diamond Magazine. WDM Chairman Alex Popov will be available to take questions.

At this Keynote Breakfast, the WDM team will explain why diamond story telling is key in diamond promotion and will demonstrate the Part of You™ campaign, by means of its website, digital marketing and social media channels. The Part of You ™ campaign aims to enthuse consumers for diamonds, engage them by sharing stories about diamonds and diamond jewellery, and direct them to trusted retailers who have joined the WDM Authorised Diamond Dealer programme.

To participate, please click here. This will lead you to the Events & Education section of the JCK Las Vegas show and the seminar programme itself. There you can add this Keynote Breakfast to your calendar, short list and advance register.

“Retailers interested in benefitting from our work and in joining the WDM Authorised Diamond Dealer programme are invited to contact us at add@worlddiamondmark.org.” Of course, the WDM team will be most happy to meet visiting retailers at JCK to hear about and collect their own diamond stories. Drop us an email on add@worlddiamondmark.org to set up a meeting!