Hong Kong: The World Diamond Mark (WDM), the not-for-profit organisation that was established in 2012 by the World Federation of Diamond Bourses (WFDB) to assist retail jewellers in selling more diamonds and to advance generic diamond promotion and advertising among consumers, has launched a completely revamped B2B website, at www.worlddiamondmark.org. The new WDM website reflects the many activities, changes and developments the WDM has gone through since the organisation put its first website online in 2014.It also details the WDM Authorised Diamond Dealer (WDM ADD) programmes and the many, unique benefits to members.
“The WDM’s renewed B2B website is more intuitively structured,” said WDM Chairman and CEO Alex Popov. “From the home page, visitors can directly continue to information about the WDM Authorised Diamond Dealer (ADD) programme, the WDM’s “prime directive”. Also, under the ‘Our activities’ tab we now list the many milestones we have reached during the past two years, such as, among others, the foundation of the World Diamond Museum, our consumer diamond promotion strategies, our Retail Opinion Poll and the World Diamond Magazine, which since its establishment has garnered great responses.”
WDM Programme Director Krisztina Kalman-Schueler noted that under the Membership, tab all relevant information can be found about the WDM Authorised Diamond Dealer (ADD) programmes; membership benefits, such as social media support, the direct marketing of members to the consumer markets, and educational and training programmes; as well as other value adding services. “We are currently in the process of evaluating a number of new member applications by retail jewellers who will be benefitting of our promotional activities and educational programmes,” she noted. “Industry members can sign up for our newsletter, the WDMonthly, to remain up-to-date on new WDM ADD benefits, the WDMuseum and other WDM activities,” she added.
Next on the WDM agenda is the completion of the WDM’s B2C website, which will be launched under the domain of passion.diamonds and trust.diamonds. “While there is a temporary website on the domain already, the new B2C website will form the ultimate link between the consumer and the retailers who have joined us, i.e. WDM Authorised Diamond Dealers. The site will be ready in late November-early December, just in time to help consumers find the diamonds they are looking for during their holiday shopping,” Popov announced.
