Chennai: Vummidi Bangaru Jewellers (VBJ), a renowned heritage brand from Chennai, has achieved a remarkable feat by winning India’s first JCK Jewellers’ Choice Award in the platinum category. The JCK Jeweller’s Choice award, popularly considered as the Oscars of the Jewellery industry witnessed history being made with VBJ’s platinum Infiniti collection securing first place, in the Platinum Jewellery category for products priced over $10,000. Amidst an array of jewellery pieces exhibited by some of the world’s most acclaimed and illustrious jewellers, platinum Infiniti, from VBJ, stood as a formidable contender, marking a milestone moment for platinum’s journey in India as well as the brand. VBJ has emerged as the first Indian jewellery brand to win this prestigious award.
A big win for VBJ and Platinum Guild India for its first recognition within the platinum category at the industry’s most prestigious global awards platform! Infiniti has won the Editors’ Choice as well as the Influencers’ Choice Award for best platinum jewellery. The victory is a testament to the remarkable craftsmanship and design that defines this unique platinum jewellery collection for men.
The platinum Infiniti collection, launched in collaboration with Platinum Guild International (PGI) India, has set a new standard in the precious jewellery category. Pioneering a new contemporary approach to jewellery design, this distinctive men’s jewellery collection explores a unique design language that seamlessly weaves in the resilience and subtle white sheen of the rare and precious platinum, with the remarkable allure of the tough and scratch-resistant ceramic. The collection includes a variety of timeless designs across men’s jewellery pieces like chains, bracelets, rings and cufflinks in a wide spectrum of colours – from electric hues to monochromatic schemes.
Speaking about winning the coveted award, Mr Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers, said, “Infiniti our premier platinum product for men carries our hallmark of elegance and purity coupled with aesthetic design. JCK Influencers Choice Award is an acknowledgement of more than century-old sophistication in jewellery making that VBJ is proud of”.
According to Vaishali Banerjee, Managing Director – India, Platinum Guild International (PGI), “Congratulations to the VBJ team! Innovation drives platinum design because metal responds to creativity. The Platinum Infiniti collection is a testament to this innovation, as the strength of platinum seamlessly marries with the strength of ceramic. We are thrilled to see our partners receive recognition at international platforms, winning an award adjudged by jewellery connoisseurs amidst tough competition from other participants. This award further strengthens our belief and endeavours to keep experimenting with designs in platinum that exemplify modern minimalism and contemporary style and are also aligned with global trends.”
The judges for the Jewellers’ Choice award arrived at a decision following rigorous selection criteria where participants competed against the best in each of the 21 categories. These influencers and editors were from a wide cross-section of the jewellery ecosystem – gemologists, artists, jewellery aficionados, editors of magazines, etc.
JCK is the most renowned jewellery trade event in the world and is the place where industry professionals gather. It serves all major segments of the jewellery industry and delivers an out-of-the-world experience.