Mumbai: When traditions demand buying a precious metal, shouldn’t it be the rarest? Mark a new beginning this Diwali with rare and precious platinum. Being rarer than gold and 95% pure, the naturally occurring luminescent white metal symbolizes purity, wealth, power and strength making it an ideal choice for an auspicious start.

It also makes for the choicest of gifts for loved ones this Diwali. Platinum comes in range of exquisite designs in jewellery for men and women who appreciate the highest quality in jewellery. The stunning pieces complement every ensemble and exude perfection, strength and individuality. Crafted keeping in mind the urban Indian woman and man, the designs inspired by international trends, balance modernity with traditional influences making it a perfect Diwali gift to indulge your loved ones with.

One can choose from an array of options from platinum necklaces, earrings and bracelets for women, while the men’s collection includes bold, understated and classic designs of platinum bracelets and chains.

So make platinum your new ritual this festive season and allow prosperity and wealth to flow into your lives!