Mumbai: Tanzire, India’s global e-commerce platform for handmade demi-fine jewellery, has introduced its fine jewellery label called “Tanzire Fine”, an everyday fine jewelry brand designed to redefine modern-age luxury on individual terms. Rooted in a legacy spanning three generations, Suhani Batwara, the Founder, and Creative Head of Tanzire, brings a fresh perspective to the realm of fine jewellery with a commitment to individual expression, sustainability, and accessibility. It is scheduled to go live on Tanzire’s website on February 2nd, 2024. 

Designed by Ms Batwara herself, Tanzire Fine is offering a new-age approach to fine jewelry, inviting individuals to define luxury on their terms. The inaugural collection features eight designs, comprising necklaces and earrings crafted in 14K Yellow Solid Gold and adorned with Lab-Grown Diamonds. Affordable, high-quality, responsibly sourced materials to create pieces meant to last a lifetime. 

In collaboration with its trusted suppliers in Jaipur, the brand prioritizes quality, durability, and sustainability in its material choices. The 14k solid gold pieces are made to last forever and will not oxidize or discolor, so one can wear these pieces daily. With the same physical and chemical properties as natural diamonds, the lab-grown diamonds are SCS Global certified—recognized as the top benchmark for sustainability. 

“Tanzire Fine is an extension of my deep connection to the world of jewellery. Coming from three generations of jewellers, my journey in 2020 marked a significant decision to bring something different to the table. Tanzire started by curating modern contemporary jewelry from across the globe. With Tanzire Fine, my vision is simple: break the rules and flip the script on buying fine jewelry for everyday wear. We want to provide millennials and Gen Zs with a fine jewelry collection that resonates with their values. We wanted to create an opportunity for them to wear responsibly sourced diamonds every day without breaking the bank,” says Suhani Batwara, Founder and Creative Head of Tanzire

She further adds, “With the tagline ‘You, Be You,’ Tanzire Fine disrupts the concept of reserved luxury. The theme of the brand is “Jewelry you can live in”. Our purpose with Tanzire Fine is to encourage self-celebration, urging modern women to buy their diamonds and express their unique style.”

Key Highlights of Tanzire Fine:

• Everyday Luxury: Tanzire Fine is designed for the modern lifestyle, seamlessly integrating jewelry while you Sweat, Sleep, and Shower. 
• Minimalism: Embracing minimalism, each piece is versatile, allowing for effortless layering and stacking. 
• Lab-Grown Diamonds: Proudly introducing ethical and sustainable Lab-Grown Diamonds, maintaining brilliance and quality.
• Gender Neutrality: Breaking the barriers of gender, Tanzire Fine is a gender-neutral collection designed for both men and women.
• Empowerment and Individuality: Tanzire Fine encourages empowering narratives, expressive elegance, and everyday luxury, surpassing conventional standards.
• Self-Celebration: Encouraging individuals to buy their diamonds to celebrate themselves and every small milestone in their lives, and everything in between.