Mumbai: Sterling Silver Jewellery Association (SSJA) was launched yesterday in Mumbai with its primary goals as Promoting, Protecting, and Progressing of the industry.

Chairman Mr. Arvind Bafna, officially announcing the formation of the SSIA said, “The silver industry needs to have a strong representation at the government and industry level and at the same time create awareness about the sterling silver jewellery. We are planning to demand a separate pavilion for sterling jewellery in the upcoming India International Jewellery Show (IIJS) to make our industry’s existence felt at the national as well as international level.”

“The demand for sterling silver jewellery is increasing with a growth rate of 10 to 15% every year with more and more people opting for sliver. So we need to have a separate policy for the import and export of the silver. Besides the SSJA is committed to protect its members from industry defaulters as well,” said the advisor of the association Mr. Pravin Jain.