- Massive awareness campaign in 21 cities across India
- Surat’s diamond associations pledge to preserve its reputation
- GJEPC Chairman offers 50% discount to all Associations in & around Surat which want to install synthetic diamond detection machines
Surat: Gem & Jewellery Export Promotion Council (GJEPC), the apex body of India’s gem & jewellery industry, organized the second edition of ‘Diamond Detection Expo & Symposium (DDES 2017)’ on 14th & 15th April 2017 at Samast Patidar Samaj Bhavan in Surat. This ‘one of its kind’ unique expo in the world’s largest diamond manufacturing centre had all leading gemmological laboratories participating under one roof showcasing different types of machinery, equipment & technologies available to identify synthetic diamonds. The 2-day event was jointly organized by GJEPC under the auspices of the Natural Diamond Monitoring Committee (NDMC).
Mr. Praveenshankar Pandya (Chairman, GJEPC) and Mr. Tom Moses (Executive Vice President and Chief Laboratory and Research Officer, GIA) inaugurated DDES 2017 in the presence of Mr. Dinesh Navadiya (Chairman, Surat Diamond Association and Gujarat’s Regional Chairman, GJEPC), Mr. Ashish Mehta (Convener, NDMC, GJEPC), Ms. Nirupa Bhatt (Managing Director, Gemological Institute of America, India & Middle East) and Mr. Sevantilal Premchand Shah (Founder Partner, Venus Jewel). Several prominent personalities from the diamond, gems and jewellery business from Surat were present on the occasion. During the inaugural session, Mr. Dinesh Navadiya and several members of the trade took a solemn pledge that they will preserve the reputation of Surat and refrain from indulging in any malpractices. In fact, Mr. Pandya announced a special 50% discount for all associations in Surat and nearby areas, which wanted to install diamond detection machines.
Mr. Pandya said, “DDES is one amongst the several strategic initiatives to preserve global trade and consumer confidence in diamonds from India. Surat – the world’s largest diamond manufacturing centre – is the ideal location for DDES 2017, since it is home to over 5,000 diamond manufacturing units, including some of the world’s largest and most advanced affordable diamond cutting factories. By leveraging digital initiatives, we intend to modernize key jewellery manufacturing hubs across India and empower them by sophisticated detection tools & techniques to safeguard ourselves against undisclosed mixing of synthetics. Mixing in any form is unacceptable.”
Mr. Pandya added, “GJEPC has been spearheading awareness of Detection, Differentiation, Disclosures & Documentation wrt synthetic diamonds since 2013-14. We have been proactively engaging all key stakeholders because we realized that any instances of mixing will destroy India’s reputation and credibility in the global gems & jewellery business. We have been able to restore faith and trust with firm assertive action and active participation of bodies such as NDMC. We have commissioned independent research firms such as A. T. Kearney and Bonas & Co. to conduct research. GJEPC urged the Government for a separate HSC code and in Union Budget 2016, 7104 9010 (synthetic diamonds) and 7104 9090 (synthetic stones) were created. BDB has taken an aggressive stand and debarred the guilty. We have to protect our leadership and reputation built over years. We shall start a campaign to create awareness in 21 cities across India.”
Mr. Dinesh Navadiya (Chairman, Surat Diamond Association and Gujarat’s Regional Chairman, GJEPC) said, “Surat is the largest diamond hub in the entire world with over 90% of the world’s rough diamonds being polished here. We should be proactive and quick in taking steps against unscrupulous elements that tarnish the image of the industry and erode consumer confidence. Recently, there has been an increase in the production of gem quality synthetic stones. There has been a rise in instances where buyers have purchased synthetic diamonds believing them to be natural diamonds. Events such as the Diamond Detection Expo & Symposium make traders and manufacturers aware of synthetic stones and the various detection facilities available. DDES is a great opportunity for all manufacturers and traders to become aware of the synthetic diamond detection machine & equipment technologies and techniques.”
Mr. Ashish Mehta (Convener, NDMC, GJEPC) said, “NDMC has initiated a series of steps to facilitate fair trade and prevent any untoward instances that can damage reputation. We are seeking to create quick, effective and affordable detection. Quick Check machines take just a few seconds to scan HPHT Type IIb diamonds and are good for testing -2 and -4 goods. We also want machines, which are easy and simple to use. Bonas & Co. has conducted a study across 4 continents and 4 months, which shows that even at peak estimated installed production, synthetic diamonds account for merely 2-3% of the total natural diamond production volume.
Synthetic diamond production through HPHT is growing faster while that through CVD is slower. China is the leader in HPHT production with Russia (larger pieces) while Singapore is the leader in CVD production. Synthetic diamonds have grown fast but not as much as what recent unconfirmed reports have indicated. There is no market impact but just a mentality impact. Today the natural diamond business has grown phenomenally due to the sustained marketing over the years. Synthetic diamond makers will take a long time to catch up.”
Ms. Parul Merchant from Bonas & Co. Diamond Brokers & Consultants presented key findings of Part 1&2 of a four-part study on the synthetic diamonds landscape, covering the value chain, key players, types of production and machines used. She also touched upon the synthetic diamond retail landscape, output capacities, etc. Based on her study, maximum possible production based on installed machinery (not taking into account breakages, downtime, failure), synthetic diamonds account for 2.3mn to 4.2 mn – ~2-3% of the total natural diamond production volume of 127.4 mn. She said that it is easy to identify rough synthetic diamonds – CVD process yields a unique tubular output, which mostly has a brownish tinge whereas synthetic diamonds through HPHT are cubo-octahedral and fancy yellow.
The US is a significant market for retailing synthetic diamonds while India, China & Singapore are production hubs. There is some commercial output from Russia (bigger pieces). There are some producers in Europe, but they are mostly in R&D phase. There have been instances of larger sized synthetic diamonds with 10.2 kt VS1 and 5.2 kt VS1 fancy deep blue. FTC and ISO have created guidelines to regulate the business.
DDES 2017 created an opportunity for companies providing synthetic diamond detection machines & equipment along with leading laboratories and service providers to interact with trade members to impart knowledge on various techniques to detect synthetic diamonds. Exhibitors include Gemmological Institute of America (GIA), Gemmological Institute of India (GII), Gemological Science International, Indian Diamond Institute, International Gemological Institute, DRC Techno, HRD Antwerp and IIDGR amongst others. The equipment included AMS machines, Diamond Check, Diamond Serve, Spotter, PTIR Spectroscopy, etc.
The 2 day event included proficient talks and panel discussions with renowned experts from the trade covering important topics. The panel discussions included: 14th April 2017 – Impact on synthetics on diamond industry and on Surat Participants included Mr. Praveenshankar Pandya, Mr. Ashish Mehta, Mr. Dineshbhai Navadiya and Mr. Keval Virani (KARP Impex) moderated by Samir Joshi (ED, Indian Diamond Institute). Mr. Keval Virani said that customer has zero tolerance for lack of information about synthetic diamonds at point of sale. However, a lot of work has to be done in terms of sample sizes and additional cost to be borne by the trade for detection, disclosures and documentation. Technical session moderated by Mr. Janak Mistry (Lexus), Mr. Wuyi Wang (GIA), Mr. Amitabha Das (IIDGR), Mr. Rajiv Sahasrabudhe (IIDGR) and Mr. Tehmasp Printer (IGI).
On 15th April 2017 – Introduction of ams2 to the Indian market, why there is a need of 100% screening of goods – by IIDGR. Mr. Dinesh Navadiya, Mr. Praveenshankar Pandya, Mr. Sevantilal Premchand Shah, Mr. Ashish Mehta and Ricky Rebeiro from Jewellery Technology & Machinery (JTM), New Jeweller Group, unveiled the special report on DDES 2017.
One of the key recommendations of the recent NDMC study was improving detection technology for the industry. It is imperative for the gem & jewellery industry to keep abreast about the knowledge & information on synthetic diamonds, its detection through various technologies available, based on which objective, GJEPC in association with Bharat Diamond Bourse (BDB) had organized Diamond Detection Expo & Symposium (DDES 2015) from 15th – 16th Dec 2015 in Mumbai. In the recent past, there has been increase in production of gem quality synthetic stones.
There has also been rise in cases of instances faced by buyers finding that the diamonds they had purchased as believing to be Natural Diamonds were actually discovered later to be Synthetic Diamonds. In light of the seriousness of such allegations, the GJEPC saw it as a critical responsibility to study the issue of undisclosed mixing in more detail and then outline any actions that may be required to address it. The main objectives are driving segregation technology innovation and adoption; driving innovation by ensuring coordination among research bodies; coordinating with device manufacturers to increase scale of production; and driving towards lower acquisition costs by enabling scale and ensuring wide participation of players.