Rio Tinto Celebrates Chow Tai Fook Milestone

rio_tinto_logoBeijing: Diamonds from Rio Tinto’s Argyle mine in Western Australia will be showcased across China in an unprecedented fashion from next month, headlined by a special white and champagne diamond encrusted tiara.

The masterpiece, titled “Nature’s Glow”, has been crafted as a tribute to the strategic partnership between Rio Tinto and pre-eminent Chinese jeweller, Chow Tai Fook, on the occasion of the jeweller’s 85th anniversary.

Inspired by the beauty and natural wonders of Australia, the one-of-a-kind tiara will be displayed in key cities in China, a symbol of the innovative partnership that now has Chow Tai Fook retailing Argyle diamonds from the majority of its 2000 stores in Greater China.

Rio Tinto Diamonds managing director Jean-Marc Lieberherr said, “Chow Tai Fook is one of the great jewellery companies of the world and over the past five years Rio Tinto has been delighted to work with it to develop the fashion jewellery market in China. This powerful partnership has enabled opportunities to grow the Chinese market for diamonds in ways we could only dream of less than five years ago.”

The partnership between Rio Tinto and Chow Tai Fook, inaugurated at the Shanghai World Expo in 2010, has led to five Chow Tai Fook fashion jewellery collections featuring Argyle diamonds. The most recent collection, the ‘Chow Tai Fook Sunshine’ collection, will be launched in October, promoted under the banner of ‘Light up your life with Australian Diamonds’.

The ‘Chow Tai Fook Sunshine’ collection comprises a selection of diamond jewellery with the design inspiration coming from the beauty, rich heritage and natural wonders of Australia. Each jewellery piece is accompanied by a Certificate of Authenticity assuring customers of the origin of their diamonds and their journey from one of the most remote parts of Australia.

Chow Tai Fook Jewellery Ltd managing director Kent Wong said “We are very proud of our partnership with Rio Tinto and we are delighted to launch the ‘Chow Tai Fook Sunshine’ collection. These jewellery pieces are exquisite examples of the creative collaboration that exists between Australia and China – beautiful Australian diamonds have found their way into the finest of bespoke Chinese jewellery.”