Red Carpet Platinum Jewellery Trend

Lily Collins
Kirsten Dunst

Mumbai: Statement necklaces set in platinum are making a comeback on red carpets around the globe! Celebrities including Rosie Huntington-Whitely, Rihanna, Lily Collins, and Kirsten Dunst have been spotted wearing a variety of bold necklace styles.

Platinum Guild International (PGI), the marketing association for the platinum jewellery industry, predicts that necklaces ranging from single strand chokers with pendants to multi-layered and rivière looks will continue to increase in popularity. Platinum is a naturally white metal unlike white gold and it is also one of the densest metals in jewellery and hence long lasting. It withstands the test of time without getting tarnished and losing its naturally whiteiance.


PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.

Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.