Mumbai: Couture jewellery house Rivana Gold & Diamond launches ‘Noya’ a diamond collection for the upcoming season. The edition was unveiled at the Rivana Outlet by Radhika Apte and Vaishali Shah, Director, Rivana. The unveiling was witnessed by influencers, fashion fraternity, jewellery connoisseurs and the loyalists of the brand who showered Noya with adoration for its impeccable craftsmanship and thought provoking designs.

Noya in Hebrew means the “beauty of god “ and is also derived from the Hindi word Naya meaning “New, Renewal, Fresh”. Noya by Rivana therefore is a fresh diamond edition that personifies divine beauty This collection also brings with it beautiful long earrings and broad bracelets, the pieces are crafted by setting white gold and rose gold with fine cut diamonds of various cuts and sizes. Noya captures the essence of today’s woman and is feminine, flirtatious and glamorous, this collection comprises of a statement necklace that bring with them a dash of elegance and oomph. It captures dainty floral and waterfall motifs playfully. TheJewellery is apt to add bling to a red carpet affair or to cast a spell of magic at your wedding reception.

‘As a brand, our goal is to make couture jewellery accessible for our loyalists and Noya is yet another step towards the same. While curating this selection, Radhika Apte was the only person Ihad in mind as she represents what a modern woman of today stands for. Today’s woman is not just about being beautiful. She is hardworking, independent and talented which makes her beauty divine,’ said Vaishali Shah, Director, Rivana.

‘ I am glad to be a part of Rivana Gold & Diamond’s Collection Launch. I personally love diamonds and I loved the creations from Noya Collection. The pieces are a delight to wear and are extremely light and breathable, says Radhika Apte, Actor.’