Mumbai: PNG Jewelers sparkled the brightest by bagging twin awards at the prestigious ‘Retail Jewellers Awards 2016’ including, ‘The best 360 marketing campaign of the year’ and the ‘Best Platinum jewellery of the year award’
PNG Jewellers have placed special focus on their design elements this year, and the efforts have borne fruits. They have been rightly awarded the ‘Best Platinum jewellery of the year’ for their unique design that has drawn inspiration from futuristic & sculptural art piece. Platinathe award winning ring raises the bar in Platinum designer jewellery, the ring is a guaranteed stunner, sure to capture your hearts.
They have added another feather in their cap by bagging, ‘The best 360 degree marketing campaign of the year’for their Prem Ratan Dhan Paayo (PRDP) campaign launched in association with the biggest blockbuster of the year. The campaign was launched pre Diwali and was successfully promoted across various verticals including Instore branding, BTL, Cable TV, Radio, PR, Digital, Cinema, Outdoor, etc. The campaign gathered tremendous public response and reflected in creating a milestone jewellery movie merchandising campaign.
On this occasion, Mr. Saurabh Gadgil said, “We at PNG Jewellers are constantly working towards evolving the brand that comes with a great lineage, the best in every aspect,we arenow an international brand that appeals to global audience. I would like to thank the jury for recognizing our efforts and encouraging us wholeheartedly.”
The Design head at PNG Jewellers, Mr. Debashish Mishra stated, “A good design transcends a product into a work of art. It adds that soul into the product to create emotions and joy for the wearer, which forms the design philosophy, is what we are trying to achieve with every design at PNG Jewellers.”