Mumbai: Platinum ‘Season of Love’, is an exclusive in- store festival, where customers commemorate their love in true platinum style. The 2017 edition of ‘Season of Love’ was celebrated across all leading platinum jewellery retailers across India, from 15th May to 15th June and had extraordinary offers available for customers on the purchase of platinum jewellery.
Platinum is a metal of choice for young India. Platinum jewellery has been on the wish list of discerning individuals for decades, and has become the preferred choice of jewellery for many because of its understated elegance, emotional significance and everlasting attribute. Platinum ‘Season of Love’ is a campaign that rewards customers with a bouquet of exclusive experiences, and is an opportune time to purchase platinum jewellery.
There’s more to platinum jewellery than meets the eye. Be it Platinum Evara jewellery or Platinum Love Bands, every platinum design is pure, precious and rare. This precious white metal is everlasting and promises to stay with you for a lifetime. The rareness of this platinum jewellery creates a bold statement of individuality. Crafted in 95% pure platinum, its versatile designs make it a perfect addition to your trousseau.
A perfect way to immortalize your love, the Platinum ‘Season of Love’ celebration reached 630 stores across 36 cities and gave customers an opportunity to win an exotic getaway for 2, or a paid for romantic dinner date at a 5-star hotel or a shopping experience worth ₹ 2000, on the purchase of platinum jewellery from Platinum Evara, PDOL and Men’s collection. Platinum jewellery retailers across India were very happy with the results of the promotion and the footfall and sales garnered due to the campaign.
“This year the Platinum ‘Season of Love’ campaign was a great success as the footfalls increased in large numbers as customers were keen to explore the opportunities that were offered. This initiative by PGI has the potential to draw new customer’s year on year as it promotes exciting offers for our buyers.” said Darpan Anand, Director, Punjab Jewellers.
“This campaign has an emotional significance and that’s the reason it has driven people to buying platinum jewellery during ‘Season of Love’. We are pleased to be associated with Platinum Guild International, and foresee huge growth due to the increasing popularity of the platinum jewellery.” said Manoj Soni, Director, AB Jewels.
“GRT was honoured to participate in ‘Season of Love’. The customer engagement turned out to be very positive and we witnessed growth in sales across all platinum ranges in different GRT branches.” said Mr. G.R. ‘Ananth” Ananthapadmanabhan, MD, GRT Jewellers. “Platinum ‘Season of Love’ has been a tremendous success for GRT. We are very thankful to Platinum Guild International for bringing in the new set of customers, especially the millennial generation to the store. The customers participated in this campaign with huge enthusiasm.” added Mr. G.R. Radhakrishnan, MD, GRT Jewellers.
“We are happy to share that we have grown more than a 100% this year in the platinum category. The platinum jewellery range has become the preferred choice for the youth and with Platinum ‘Season of Love’ we garnered great appreciation from our customers.” said Saurabh Gadgil, Director, PNG Jewellers.
“With ‘Season of Love’ we saw a growth of 40% compared to last year. The campaign turned out to be fruitful for us, we are positive about platinum as a category and look forward to being a part of the campaign in years to come.”, said Suvankar Sen, Executive Director, SENCO Gold & Diamonds.
The first edition of Platinum ‘Season of Love’, was launched in 2016 with Platinum Love Bands and was a huge success. This year too, Platinum Guild International witnessed great success with the campaign, the summer saw a growth in platinum sales from 27% to 52 % and, which was attributed to Platinum ‘Season of Love’ by the leading jewellery partners.
