Mumbai: Platinum Guild International gives couples a unique opportunity to capture their journey of everlasting love through a personalized video. Love is at the heart of every platinum jewellery; as it symbolizes everlasting love. PGI along with Maxus India has created an exclusive microsite – www.oureverlastinglove.in – wherein couples can create montage of special moments they share which makes their journey extraordinary.
World over we have witnessed that couples like to share manifestations of their journey together on social platforms. Basis this understanding and building on this innate desire Platinum Guild International presents couples with a platform where they can curate their most rejoiced memories and bring to life their journey together.
Launching the campaign Vaishali Banerjee, Managing Director, Platinum Guild India said, “Today Platinum is an expression of love, intimacy and commitment between young couples. Platinum Day of Love is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign we wanted to give young couples the opportunity to celebrate not just their Platinum Day of Love but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends and encourage them to share their stories of everlasting love”.
Once a user logs on to the website and signs in via Facebook or email, all the photos of them and their partner are collated together to create a video montage. They can also upload their own pictures. Each video montage is shareable on Facebook & Twitter so that their friends can view the video and create one of their own.
“Our social timelines have become a destination that stores a lot of our memories. We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. Our Everlasting Love, is a way for everyone to look back on their special memories and celebrate their Platinum Day of Love, through a heartfelt visual representation of their unique love story.” – Vishal Jacob, National Director – Digital, Maxus India.
That’s not all!! The most romantic stories will receive Taj vouchers and one lucky couple stands a chance to win Platinum Love Bands!
