Mumbai: On Akshaya Tritiya 2025, despite high gold prices, overall gold and silver sales in India reached a significant ₹16,000 crore, with gold jewelry and related items contributing around ₹12,000 crore. While sales volumes saw a dip due to the price increase, the total value of sales remained strong.

Gold prices were near peak levels during Akshaya Tritiya 2025, leading to some hesitation in volume sales. Despite the price increase, the overall value of gold and silver sales reached ₹16,000 crore, with ₹12,000 crore specifically from gold jewelry.

Some consumers opted for smaller pieces of gold or lower-carat gold (14 or 18-carat) to stay within their budget. Many consumers exchanged old gold for new jewellery, with this practice accounting for nearly 50% of some purchases.

Talking about the platinum jewellery sales, Ms. Vaishali Banerjee, Managing Director – India, Platinum Guild International (PGI) said, “This Akshaya Tritiya, platinum jewellery recorded a robust growth 12–15% at a national level, with South India emerging as the key growth driver at approximately 18%. For our consumers, owning platinum is about personal symbolism. It represents aspiration and meaningful milestones. This consistent upward trend in growth reflects young India’s appetite for premiumisation. Given its current price point and the inherent rarity and preciousness it offers, platinum has quickly established itself as a preferred metal of choice in the market.”