Platinum for the Discerning Man

Mumbai:  Classic accessories for men have always been in vogue. When it comes to precious jewellery men prefer Platinum for its understated style quotient and also as an expression of their individuality. From Maharaja’s of India to royalties’ world over precious platinum has been a part of the men’s repertoire. This year’s men’s collection platinum design takes inspiration from ‘Digital Fantasy’ an international design trend forecast done by WGSN. The collection is a communion of classic designs with modern sensibilities.

This collection is crafted keeping in mind the modern man who spends more time viewing life through his gadgets and are ahead of the curve. The designs are inspired by geometrical shapes and patterns, which has a bold interplay of lines and structures. The combination of matt and satin finish in digitized patterns adds character to this collection. The classic bracelets, rings, chains and kadas with a modern interpretation make this a collection one must watch out for.

The evolving demand for men’s jewellery in India makes this naturally white platinum a fitting choice. Platinum appeals to the man’s sense of practicality as the metal withstand the rigors of daily wear.  It is a highly precious and valuable metal and therefore satisfies the price and value consideration as platinum offers the wearer exclusivity. Platinum is an obvious choice for today’s discerning and modern man.

Platinum is a naturally occurring precious and eternal white metal and an expression of integrity. Platinum jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to 18k gold, which is 75 per cent pure. From the time that it is mined to the final piece of jewellery this pure metal is absolutely white. This natural colour will neither fade nor tarnish with time.