Mumbai:  You are because SHE is. Your story begins from her womb and nurtures in the shade of her love until you grow into your own person. She is your innermost being. She dons different roles in your life but no one can play her, for she truly is one of a kind. She is your mother. The unconditional support, the unbreakable bond, the unspoken vow of love in your life.

From childish dependence to a deep friendship, the moments shared with your mother will always be imprinted in your heart. The magical bond between you and her deserves to be celebrated on a special day like this with an equally rare and precious gift – Platinum.

Platinum is one of the rarest precious metals in the world. 30 times rarer than gold, it does not fade or tarnish with time, a perfect reflection of the inimitable bond you share with your mother.

This Mother’s Day, choose from an array of designs from layered necklaces, pendants, to statement bracelets to a simple yet stylish chain. Inspired by global trends, the subtle and delicate designs of platinum jewellery are sure to speak to her heart.

Make platinum your ultimate gift of love this mother’s day.

Price: The platinum jewellery range starts at Rs. 40,000, depending on the size, weight of the metal, number and quality of diamonds used the cost would increase.

Availability: Available at leading authorized Platinum retailers across India. To know more about this precious metal and see more designs log on to: www.preciousplatinum.in

Purity Assurance Program:

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. (PGI) has appointed Trust Ever Assurance Services LLP to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity mark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.