Mumbai: Popularity of platinum jewellery is growing on a fast track in India with the consumption crossing over 5 tons this year from about 400 kgs. in 2009.

The India Manager of Platinum Guild Ms. Vaishali Banerjee told G2J “This is the right time for us (PGI) to be aggressive in our marketing approach and hence we recently restructured our India network to take advantage of the favorable market conditions. Last year we had about 800 outlets in India, now our target is to achieve 1000 mark by end of 2015.”

Within a short span, India has become the fourth largest market for platinum jewellery in the world and this can only get bigger as more and more youth take to this precious metal.

Talking about Evara, the bridal jewellery introduced by PGI in India about 7 months ago Ms. Vaishali said, “We are pleased at the way Platinum Evara has been received by the consumers and the trade, as platinum symbolizes love and resonates well with the new bride and groom. There is huge appeal for platinum amongst youngsters.”