PGI Launches New “Committolove” Campaign

Mumbai: This Valentine’s Day, Platinum Love Bands launched the second leg of its #Committolove campaign, celebrating modern-day love and relationships. The brand’s holistic influencer strategy takes forward its compelling narrative, by thoughtfully weaving it into each collaboration. Along with a content partnership with India’s leading lifestyle publication, Femina, Platinum Love Bands has also associated with relevant influencer couples who resonate with the brand’s thoughts. The content partnership with Femina includes a series of two 60-second content pieces featuring celebrity couples Richa Chaddha & Ali Fazal and Nikki Galrani & Aadhi Pinisetty, leveraging an engaging storytelling format to deliver meaningful impact.

Every influencer collaboration aims to drive aspiration and affinity for Platinum Love Bands as a marker of rare and modern love. These pieces of content magnify everyday commitments between these real life couples, the commitments that contribute towards making their love truly one of a kind. The list of influencers has been carefully curated to bring alive stories from every walk of life and create a larger, holistic, relatable narrative of commitment and love.

The association also features the newly married celebrity couple, actress Hansika Motwani, known for her performances in Desamuduru, Kantri and Maskaand along with her entrepreneur husband Sohael Khaturiya, and showcases an endearing narrative of their love, woven together with simple everyday commitments to strike a chord with the new age consumer. In a subtle but powerful manner the influencer associations, help enhance desire for platinum as the metal of choice and the metal of love amongst modern day couples.

Sujala Martis, Consumer Marketing Director, Platinum GuildInternational (PGI) – India commented on the associations and collaborations, “Influencer associations are now an integral part of the marketing strategy for most brands, more so ones like ours that are premium, aspirational. What we have tried to do is bring in a higher level of authenticity, these are contemporary couples who personify the brand values and have just gotten married, hence best suited to bring a platform like #CommitToLove to life. Valentine’s Day is the right occasion for a brand intervention & a conversation on commitment in modern-day relationships. Influencer engagements when presented in a consistent and authentic manner, encourage engagement and in the long run, also accelerate the consumer journey from engagement to purchase.”

The latest collection of Platinum Love Bands is available across 1500+ leading jewellery retail stores in India.

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