Mumbai: The All India Gems & Jewellery Trade Federation (GJF) has announced its 6th edition of National Jewellery Awards (NJA) 2015 -16, Grand Finale to be held in Mumbai on 6th February, 2016. The NJA, being the most prestigious awards of the Gems & Jewellery industry will recognize and honor design, talent and establish new trends in the Indian Jewellery industry. Known for its stand for craft, inspiration, passion, devotion and motivation for the industry, GJF offers NJA as platform where true talent of the industry is appreciated and encouraged to stimulate growth and creativity in the industry.
Leading Ace Fashion designer Archana Kochchar will organize the fashion sequence, while top jewellers, Politicians, Industrialists & Bollywood celebrities will be part of this year’s National Jewellery Awards that are open for the entire industry, unlike previous years wherein only GJF members could participate.
Mr. K Srinivasan, GJF Director and NJA Committee Convener, said, “NJA offers an opportunity to get recognized on a national level in the Jewellery industry. It helps in building a sustainable image within the industry as well as to the direct customers at large. NJA enhances the knowledge of individuals with the latest trends and fashion of the industry. This year, to make NJA an even bigger and a larger platform, the awards are open for the entire Gems & Jewellery industry. Ernst & Young (EY) has been appointed as Process Advisors and the Grand Finale shall be managed by Wizcraft International Entertainment Pvt. Ltd., wherein there shall also be a Fashion Sequence by Archana Kochhar, India’s Ace Fashion Designer. We are expecting huge participation from the entire industry.”
Mr. G V Sreedhar, GJF Chairman, said, “GJF’s unbiased and relentless efforts for the welfare of gems and jewellery industry have won itself tributes and an unquestionable credibility of being fair, compassionate and appreciative towards the industry. The trust, faith and belief that GJF has earned from its members, industry and government has undoubtedly contributed for the growth of this non-profit organization in the Gems and Jewellery Sector. NJA helps to encourage one’s competence in terms of designs and trends of the industry. NJA opens up an untapped business opportunity for participants in the industry. NJA motivates the crafting inspiration, passion, devotion, enthusiasm and innovative spirit of the jewellers in the industry”.
The National Jewellery Awards for 2016 comprises 4 Award segments which constitute 29 Award categories wherein each category has a personalized timeline and appropriate assessment process in order to define the brilliance of the winner in the most adequate procedure that will propel the vital recognition that one accurately earns. The four award segments broadly fall under Jewellery Awards, Excellence Awards, Artisans/Craftsman Awards and Students Awards. The process validators for all awards are Ernst & Young.
Under the Jewellery award segment, the awards are concentrated on the Jewellery products that have showcased exclusivity in design, creativity, innovation and set new benchmarks of product revolution within the industry. Applications for the Jewellery Awards are open to all stakeholders of the jewellery industry operational in India.
Under the excellence segment, the awards are focused on recognizing the innovative marketing and operational excellence adopted by the Jewellery retailers creating business impact successful increase in footfalls, higher sales and customer delight and the eligibility critia is that applications for the Excellence Awards are for all Jewellery stores or jewellery e-commerce entities operational in India.
The third category awards for artisan, craftsman and jewellery designers are meant to recognize individual jewellery designer(s) who with their skills and craftsmanship outline innovative product designs across various platforms setting new benchmarks in the industry.
While the fourth category awards goes to young talented individual for their creativity and skill in Jewellery designing and is currently studying in a jewellery designing institute in India.
Applications for the Jewellery Awards are open to all stakeholders of the Jewellery industry operational in India that includes Retailers, Wholesalers, and Manufacturers, e-commerce entities, Designers and Gold smiths. Winners of the previous editions of NJA are not eligible to participate with the same winning jewellery piece/ set. The Jewellery has to be 100% manufactured in India to participate in the National Jewellery Awards 2015-16.