Narayan Jewellers Launches Forevermark ‘Artemis’

Vadodara: Narayan Jewellers by Ketan and Jatin Chokshi launched the exclusive Forevermark Artemis™ Collection by master couturier Bibhu Mohapatra at their store yesterday. Bringing the exquisite collection handcrafted with beautiful, rare and responsibly sourced Forevermark diamonds to Gujarat, Bollywood film star Fatima Sana Sheikh unveiled the new collection.

Inspired by the interstellar theme the Forevermark Artemis™ Collection highlights three key motifs: the sun, moon and stars. A central Forevermark diamond emerges as the definitive, cosmic element in each design. The collection intricately mixes yellow and white gold to create a classic style statement and is available in earrings, rings, bracelets, pendants and brooches.

On this event, Fatima said, “Forevermark diamonds are the world’s most carefully selected diamonds where less than one percent of the world’s diamonds are eligible to be a Forevermark. Moreover, Forevermark represents advancement of women and supports the U.N ‘HeForShe’ movement, which makes me feel proud to wear this dazzling jewellery. Moreover, the Artemis™ collection is for the evolved woman who appreciates fine jewellery and makes her to feel confident. It is truly an honour to be a part of this event with Forevermark and Narayan Jewellers as they strengthen their partnership by launching this collection at their store.”

“We have been associating with Designer Bibhu Mohapatra for the last three consecutive New York Fashion Weeks. It has always been a pleasure working with him and we are very excited to launch the Forevermark Artemis™ collection at our store”, said Mr. Ketan Chokshi, Co-Owner, Narayan Jewellers. He further added, “Narayan Jewellers has been one of the largest stockist of Forevermark diamonds in Vadodara and has been collaborating with them on various initiatives including the Academy Awards and the Red Carpet season for last six years. The launch of Forevermark’s exclusive Artemis collection will further strengthen our relationship with the brand.”

The New York based designer who is no stranger to dressing the world’s fashion icons – from Gwyneth Paltrow, Priyanka Chopra to Michelle Obama was present at the event to launch the collection. On the occasion, Bibhu Mohapatra, he stated, “For me, diamonds have remained mystical, empowering and tell stories of their own. It has been an enriching experience to work with Forevermark and channel the DNA of my style with beautiful, rare and responsibly sourced diamonds. The line is inspired by ancient vedic rites, retains inner balance and outer strength. I am happy to announce the launch of the Artemis™ Collection which is exclusively available in Vadodara at Narayan Jewellers.”

Mr. Sachin Jain, President, Forevermark India said, “We are pleased to present the Forevermark Artemis Collection to the people of Vadodara through our trusted partner, Narayan Jewellers. This collection, designed by Bibhu Mohapatra, seamlessly blends the sensibilities of the East and the West. These elegant pieces go beyond traditional Indian jewellery and yet retain an heirloom value. Every Forevermark diamond is individually selected for its exceptional qualities and less than one percent of the world’s diamonds are eligible to carry the Forevermark inscription. These diamonds are said to be as old as the sun, moon and stars, so this collection has a powerful story to tell.”