Mumbai: Tanishq has announced the launch of its contemporary jewellery brand Mia on Amazon.in, making a wide range of the brand’s fine jewellery selection easily discoverable and accessible to millions of Amazon India customers. This association marks the next phase of Mia by Tanishq’s rapid growth in the Indian jewellery market.
The growing brand from Tanishq is known for its versatile and chic designs in timeless gold and classic diamonds available in a variety of product styles including earrings, finger rings, bracelets, pendants, and neckwear. Each piece is crafted to tastefully capture the less-is-more look for women who believe in chic fashion.
Starting from INR 3999, customers ordering on Amazon.in will enjoy an exclusive discount of up to 20% on all Mia products from 20th to 22nd April.
Speaking about this partnership, Senior Vice President, Retail and Marketing, Tanishq, Mr. Sandeep Kulhalli said, “Over the years, jewellery shopping habits have evolved with women now being more comfortable purchasing jewellery online, especially from trusted brands and marketplaces. Brands have successfully managed to mirror the offline shopping experience in the online space with great ease. This topped with the sheer reach and convenience of shopping anytime/anywhere makes this a very important channel of sale. Mia targets the young discerning Indian woman who expects a seamless shopping experience both online and offline. With Mia’s design edge and Amazon’s experience, this partnership seems like a perfect fit. This will also help Mia reach out to a much wider audience and take the brand to many more women especially in markets that currently do not have a Mia Store.”
Commenting on the launch of the brand on Amazon.in, Arun Sirdeshmukh, Business Head, Amazon Fashion said, “Amazon.in has been able to build a robust infrastructure that supports and aides the business of precious jewelry online, opening up newer markets and customer pockets for jewelers in every nook and cranny of the country. We are proud of the kind of trust we’ve been able to build among our customers with our unmatched customer service, reliable delivery options and easy return policies. Hundreds of reputed precious jewelry brands have validated our significant investments and efforts in this category and made us India’s largest online precious jewelry store; and now we’re excited to add yet another loved brand, from the house of India’s most trusted jewelry name Tanishq, that will definitely strike a chord with Amazon Fashion shoppers”.
