Mumbai: The demand for platinum jewellery for men has been on a steady upswing in recent years. With a registered growth of 130% YOY, men’s platinum jewellery is one of the fastest growing segments in precious jewellery. The increasing demand for platinum chains and bracelets for men in the past few years, indicates the promising growth of this category.
The interest in men’s platinum jewellery is a lasting trend which is rapidly moving into mainstream men’s style. With Platinum Guild International driving innovation in its consumer, trade and design strategy to continue the momentum for growth in this category, the Indian industry outlook for platinum jewellery for men continues to be bullish. As per the Retail Trade Barometer 2016 conducted by Stratwon Consulting, commissioned by Platinum Guild International (PGI), men’s platinum jewellery is an attractive proposition for retailers, as it draws in customers and helps them improve their topline.
At the recently held 2nd Platinum Buyer-Seller meet held in Chennai and IIJS, Platinum Guild International in collaboration with leading manufacturers presented a diverse portfolio of best sellers as well as new designs to retailers to expand their stocks and hence attract potential buyers.
Inspired by the new global trend of “bold minimalism” the collection of platinum jewellery for men, highlights a sense of self that symbolizes subtle style and innate strength. The understated yet classic designs of the chains and bracelets available in an array of designs makes this, a collection to watch out for. This range features minimalistic pieces inspired by geometrical forms and patterns which has a bold interplay of lines and structures. The combination of matt and satin finishes add character to this collection. Each piece in the collection is crafted keeping in mind the discerning urban man.
Platinum is becoming an obvious choice for young men who seek subtlety and style. Naturally white and eternal in nature, the metal is enduring and dense. 95% pure, platinum jewellery can easily withstand the rigors of daily wear and feels more substantial to the wearer. A perfect fit for any occasion, platinum is the perfect accessory for the man of today.
