Mumbai: Diyas, lanterns and bright lights everywhere mark the beginning of the festivities, starting with Dhanteras that holds special significance due to customary purchases of precious metals on this day. This Diwali gift your near and dear ones precious platinum – a naturally occurring white metal. Celebrate the festival of lights with a gift of love that symbolizes eternity, purity and strength. Elegant platinum jewellery available at leading Authorized retailers across India, Priced at Rs. 15,000 onwards.

Platinum jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to 18k gold, which is 75 per cent pure. It is a denser, heavier metal so it feels more substantive to the wearer. All precious metals can scratch, and platinum is no exception. However, the scratch on platinum is merely a displacement of the metal and none of its volume is lost.

To know more about this precious metal and see more designs log on to:  www.preciousplatinum.in

In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.