Chandigarh: HRD Antwerp, in collaboration with the Johari Association Chandigarh, successfully hosted an exclusive retailer seminar recently titled “Know Your Diamonds – From Basics to Boosting Sales” at The Piccadily Chandigarh.

The seminar witnessed strong participation from jewellery retailers across Chandigarh, who gathered to gain deeper insights into diamonds, certification, and modern retail selling strategies.
3 Key Takeaways from The Seminar:

1. Diamonds can become your strongest high-value category
   Retailers learned how diamonds offer higher ticket sizes, better margins and strong aspirational value. With the right knowledge and presentation, diamonds can become a powerful growth driver for any jewellery store.
2. Certification builds trust and speeds up sales
   Certified diamonds reduce customer hesitation and strengthen credibility, helping retailers close sales faster and build long-term trust with customers.
3. Selling diamonds is about storytelling, not just pricing
   The session shared practical tips on how the right communication and positioning can significantly boost diamond sales and help retailers confidently transition from gold to diamonds.