Chennai: With a heritage spanning 35 illustrious years, the esteemed Indian jewellery brand, Joyalukkas enjoys the patronage of consumers across 11 countries in the world. Considered as one of the favourite destinations for jewellery shopping, Joyalukkas is known for their trust, craftsmanship and customer service. This festive season, Joyalukkas strengthens their partnership with Platinum Guild International (PGI)- India by unveiling a breathtaking new collection of platinum jewellery designed for women called ‘Grace by Platinum Evara’. The exquisite collection features a range of versatile pieces including neckwear and earrings that can be worn for various occasions during this festive season.
The collection has been meticulously crafted with the contemporary woman in mind and embodies a distinctive design narrative complementing her inherent style. It is a curation of modern pieces for young women who aren’t afraid to be their true authentic selves and rejoice in and take pride in their own unique interpretation of femininity. Platinum, a rare metal with celestial origins, resonates with the many facets of being this one-of-a-kind woman. This new range also features coloured gemstones such as ruby, emerald and sapphire set in platinum which adds a whole new dimension to the design theory of this collection.
Crafted from 95% pure platinum, the collection can be worn across different occasions and paired with various outfits and is sure to add a touch of elegance, grace and elevate the glamour quotient during the festive season. The versatile range includes an array of designs that range from captivating necklaces and alluring earrings intricately crafted in coloured stones. Delicate yet seamless forms, combined with appealing diamond cuts come together to create one-a-kind pieces that seamlessly complement your outfits while making a discerning style statement.
Speaking about the coveted collection, Joy Alukkas, Chairman & MD, Joyalukkas India Ltd said, “We are excited to present Grace by Platinum Evara’ a new platinum jewellery collection that is an elegant showcase of versatility. We are excited to strengthen our partnership with Platinum Guild International (PGI)- India and introduce this line of contemporary platinum jewellery for women. We decided to work with coloured gemstones and thus offer platinum jewellery pieces that would be apt for this festive season and enable our customers to elevate their style by choosing from a variety of unique designs.”
Speaking on this new collection launch, Vaishali Banerjee, Managing Director – India, Platinum Guild International (PGI), “Grace by Platinum Evara is a collection that definitely stands true to its name. It’s a creative amalgamation of design and aesthetic, as the pieces are crafted from precious platinum and set with precious gemstones. We are confident that the pieces will be extremely well received during the festive season, and we hope to continue to strengthen our partnership with Joyalukkas by constantly innovating and setting new benchmarks in platinum jewellery designs and craftsmanship catering to the modern women of today.”