Hong Kong: The JNA Awards will take on a new positioning starting 2021, as Jewellery World Awards (JWA) to reflect its global outlook and fulfil the need for a platform to celebrate the achievements and successes in the international jewellery and gemstone arena.

After almost a decade of focusing on the accomplishments within the Asia region, the Awards continues to expand globally. The new identity enables JWA to welcome more entrants from different segments of the trade and from all parts of the globe.

The move also aims to meet the needs of members of the global jewellery community, share their insights and celebrate their achievements in a more fitting manner, JWA noted.

“The new JWA, together with Informa Markets Jewellery’s portfolio of fairs, media and digital platforms, is well positioned to create even stronger synergies for the global trade. We strive to provide the best services and products that will help create business opportunities in this time of changes,” remarked David Bondi, Senior Vice President – Asia at Informa Markets.