Ramat Gan:  Encouraged by the rise in demand from Asian markets and success at previous shows in the region, the Israeli Diamond Industry (IDI) is looking forward to a positive experience at the Hong Kong International Jewellery Manufacturers’ Show, being held from November 30 to December 3 at the Hong Kong Convention & Exhibition Centre. This is the fourth time that the Israel Diamond Institute Group of Companies (IDI) is organizing a national pavilion at the show.

The Israeli Diamond Pavilion will this year host 26 companies. As at past shows, buyers are invited to search the Get Diamonds database in both English and Chinese for the goods they seek among the Israeli exhibitors. The Get Diamonds terminal will be positioned at the IDI information booth at 1DC14.

IDI Chairman Shmuel Schnitzer said that he was expecting this to be a good show for Israeli exhibitors. “We are seeing a positive trend in Asian markets, especially in China and Hong Kong, with polished diamond imports to Hong Kong rising 7% in the first nine months of 2017. The show is timed right before the holiday season so it will attract ‘holiday shoppers’, both business and consumer,” he said.

Organized by Hong Kong Jewelry Manufacturers’ Association (HKJMA), the show features fine jewelry, loose diamonds, pearls and colored gemstones. It attracts buyers from mainland China, Taiwan, the Philippines, Indonesia and other parts of Asia Pacific. The timing of the show enables buyers to stock up on last minute purchases before the busy holiday season.

IDI will again be a sponsor of the HKJMA Anniversary Dinner, the main event of the show, which attracts local celebrities as well as HKJMA members and exhibitors.

Asian markets are key to Israel’s marketing strategy, with sales to Asia representing over 30% of Israel’s total polished diamond exports. Hong Kong trade shows are a strategic focus for IDI, which organizes national pavilions at shows in March, June September and November.